Bleona Partners With ShoeDazzle To Launch Shoe & Handbag Line
February 27, 2015
International style icon Bleona has partnered with ShoeDazzle®, the world’s largest online, subscription-based fashion service, to launch her new shoe and handbag line “Bleona For Scene,” which has already generated Best Seller status. The fashion-forward collection reflects the signature glam & glitz style that the platinum recording artist has become known for, gracing high-profile red carpets both domestically and abroad. ShoeDazzle® boasts an 18 million+ subscriber base, redefining the way women shop online, with Kim Kardashian as a co-founder and Rachel Zoe as chief stylist. For more information, please visit shoedazzle.com.
Bleona will promote the line with a special live performance at L.A.’s Greystone Manor on February 13, presented by the White Party’s Jeffrey Sanker and Paul Nicholls. She will also officially launch her new e-commerce site shopbleona.comfeaturing her jewelry line.
Comments Bleona: “As a pop singer, fashion, music and outrageous visuals are how I express myself so when the opportunity came to design this line for ShoeDazzle, I was ecstatic! Since I consider myself a citizen of the world, I decided to name each product in the line after my favorite cities and had so much fun doing it!”